Search for courses

Digital Marketing Strategy

What’s inside: An introduction to the Internet and the Marketing Mix, some key terms and concepts around strategy and a guide to developing a marketing plan.  We look at the correlation between digital marketing and marketing, using online tools for gathering market intelligence and a digital marketing strategy in action.  A strategy will dictate the most advantageous direction for an organization to take over a defined period of time. It will also indicate which tactics and means should be used to execute this direction. Originating as a military term, strategy is about using your strengths, as well as the context in which you are operating, to your advantage.  In marketing, strategy starts on the outside, considering the needs and expectations of the consumer and moving inwards to the crux of the brand’s identity, to see where the business can gain advantage and add value. Note: This course requires a payment in order to enroll.
Creator: University Dean - Publisher: University DeanSend message about Digital Marketing Strategy
Subject: Information Technology - Audience: Students - Educational level: Tertiary
Language: English - License: Creative Commons - Time updated: Thursday, August 8, 2013, 9:55 PM
Activities : Forum (4) - skype (1) - File (1) - Assignment (1) - Survey (1) - certificate (1)
No comments
Creator notes:

Our mission at The Learning Center is to provide students, employees, business owners, and entrepreneurs with skills, tools, and business knowledge to solve their challenging business problems. Our on-demand learning platform is designed to accommodate your schedule and is facilitated by experienced consultants, mentors, and college/university professors.