What’s inside: An introduction to the Internet and the Marketing Mix, some key terms and concepts around strategy and a guide to developing a marketing plan. We look at the correlation between digital marketing and marketing, using online tools for gathering market intelligence and a digital marketing strategy in action. A strategy will dictate the most advantageous direction for an organization to take over a defined period of time. It will also indicate which tactics and means should be used to execute this direction. Originating as a military term, strategy is about using your strengths, as well as the context in which you are operating, to your advantage. In marketing, strategy starts on the outside, considering the needs and expectations of the consumer and moving inwards to the crux of the brand’s identity, to see where the business can gain advantage and add value.
Note: This course requires a payment in order to enroll.
Creator: University Dean - Publisher: University Dean
Subject: Information Technology - Audience: Students - Educational level: Tertiary
Language: English - License: Creative Commons - Time updated: Thursday, 8 August 2013, 9:55 PM
The Texas School IPM is a course designed for Texas School IPM coordinators to use for educating teachers and staff on requirements for school integrated pest management in Texas.
The second course is for use with teachers who have a garden project on school campuses.
For more information, contact Janet Hurley (firstname.lastname@example.org).
The way in which we welcome guests to our state is a symbol of our homestyle hospitality. You hold the key to success in this process. Guests have many choices and your warm welcome, friendly conversations, and helpful ways will let them know that we enjoy their business and are anxious for them to return with their family and friends.
Each guest comes to West Virginia with their own set of expectations for their stay. The West Virginia Welcome program will assist you in understanding how to satisfy and even exceed those expectations for everyone’s benefit – including yours! If guests enjoy your outstanding service, they may choose to return soon. Return guests are more profitable for our state and, in general, easier for you to take care of. You benefit because you have presented yourself as a representative of excellent customer service.
You have the opportunity to put people at ease, to be personable, to proactively solve problems and to welcome guests to our state. The impressions formed by West Virginia guests, good or bad, will last for years to come. Therefore, the state’s image depends on you!!! Every guest should be treated like a V.I.P.
After all, isn’t that how you would like to be treated?
Creator: WVU Extension Service - Publisher: WV Welcome
Subject: Tourism Management - Audience: Students - Educational level: Tertiary
Language: English - License: Creative Commons - Time updated: Wednesday, 1 May 2013, 9:53 PM
This Climate Change and Health Certificate teaches about the effects of climate change on human health (through online didactics), and gives a chance to practice techniques to reduce those effects (with globally-available peers and mentors). All components of this training (like all NextGenU.org trainings) are free, including registration, learning, testing, and a certificate of completion.
This course was developed in partnership with several of the world’s most prominent climate change organizations: Physicians for Social Responsibility, 350.org, International Society of Doctors for the Environment, Health Care Without Harm, and the University of British Columbia Sustainability Initiative. Like all NextGenU courses, it is competency-based, with Climate Change and Health competencies adapted from the World Health Organization and the World Medical Association and uses resources from world-class academic and governmental organizations such as the Harvard Medical School Center for Health and the Global Environment, Intergovernmental Panel on Climate Change, United Nations, World Health Organization, and World Meteorological Organization. The course developer is Erica Frank, MD, MPH, with an Advisory Committee from our co-sponsoring organizations, and major contributions from Mr. Mike Benusic, Ms. Yasmin Kassam, Dr. Max Pensel, and Dr. Caroline Walker.
Creator: Erica Frank MD, MPH - Publisher: NextGenU
Subject: Community Health - Audience: Students - Educational level: Tertiary
Language: English - License: All rights reserved - Time updated: Wednesday, 1 May 2013, 9:43 PM
Students will build their knowledge and biomes and the critical characteristics that define different biomes through several group activities. This is acceptable for Middle School or Secondary School (US). More expectations can be put on Secondary School students. There now is an Individual Student page with separate activities suitable for individual students.
Creator: Paula Clough - Publisher: freemoodle.org --Paula Clough
Tags: biome, ecology, science, food web - Subject: Earth Sciences (Other) - Audience: Students - Educational level: Secondary
Language: English - License: Creative Commons - Time updated: Monday, 18 March 2013, 6:51 PM
This is a course for students aged around 8 - 10 years old. It serves as an introduction to Google Earth/Google Maps and deals with the Geography of Place. A fun way to learn about geography while following Matt as he dances around the world. Conditional activities are set so that once the students have watched the video and click the tick, all the activities will then appear.
Creator: Mary Cooch - Publisher: www.freemoodle.org --Paula Clough